Case study · Integrated digital campaign

Celebrating 90 Years of a Legacy

Turning the Khimji Dayabhai & Co. Group legacy into a modern, community-led digital conversation.

1.2M+UGC views
100+Creators
863K+Influencer views
Khimji Dayabhai and Company Group animated logo
Khimji 90-year anniversary campaign

Campaign overview

Celebrating 90 Years of a Legacy

The campaign was designed to celebrate the organisation's remarkable journey while creating strong digital visibility and public engagement.

Legacy & trustDigital awarenessUGC creatorsInfluencer amplificationRegional PRNational PR

Campaign at a glance

Creating a Multi-Layered Digital Buzz

The campaign connected creators, communities, influencers, meme pages, regional news, and national digital PR into one amplification ecosystem.

UGC Creators
↓
Creator Communities & Local Pages
↓
Influencer Campaigns
↓
National Meme Pages
↓
Regional News Channels
↓
National Digital PR
↓
Mass digital amplification

UGC creator campaign

100+ Creators. One Powerful Celebration.

Creators organically celebrated the 90-year journey and generated authentic audience participation.

1.2M+Views70K+Engagement
  • Strong creator-led visibility
  • Authentic audience interaction
  • Community-driven storytelling
  • High-volume social amplification

Performance highlights

Regional, influencer, and meme communities extended the celebration.

My Bhubaneswar

155K Views 7,036 reactions

Odisha Shines

100K Views 1,324 reactions

Chalo Odisha

44K Views 2,046 reactions

Pure Odisha

18.2K Views 482 reactions
Combined community performance 317.2K+ views 10.8K+ reactions

Influencer campaign

Influencers Driving High-Impact Reach

The creator layer gave the 90-year campaign a human voice and carried it to high-intent digital audiences.

01

Swaraj Barik

Creator / Influencer

855K Views
48K Engagement
02

Rohit Srivastav

Creator / Influencer

8.5K Views
300 Engagement
Combined performance
863.5K+ Views
48.3K+ Engagement

National meme page amplification

Taking the Campaign Beyond Traditional Brand Communication

The campaign leveraged a national meme and community page to introduce the 90-year celebration to a broader digital audience.

Role of Meme-Led Communication

  • Youth-oriented communication
  • Community-based discovery
  • Shareable content format
  • Non-traditional brand visibility
  • Additional engagement touchpoint
PageSarcastic_us
70,000+Views
2,100+Engagement

Purpose: Extend the campaign beyond conventional corporate communication and connect with digital-first audiences.

Sarcastic_us Khimji campaign creative

National digital PR

From Legacy Story to Digital Conversation

100+ national web portals created a broad online footprint around the anniversary milestone.

  • Established the milestone as newsworthy
  • Built digital brand authority
  • Increased online discoverability
  • Generated third-party mentions
  • Strengthened digital presence
  • Created searchable visibility
Media partners featuring the Khimji campaign

National media amplification

100+Web portals

Regional coverage across Kanak News, Dharitri Live, Orissa Post, and community-led digital channels strengthened local relevance.

Regional news & media coverage

Strong Presence Across Odisha's News Ecosystem

The campaign received amplification through prominent Odisha news and digital media platforms.

Khimji Dayabhai and Company Group celebrates 90 years
Sambad · Web portal coverage

Jewellery brand Khimji Dayabhai & Co. Group celebrates 90 years of trust, craftsmanship and success

Read the published anniversary story and campaign coverage on Sambad.

Read full article
Kanak News

News YouTube Channel Coverage

Web portal coverage and social media amplification.

Dharitri Live

Digital YouTube News Coverage

Regional web portal presence and digital reporting.

Orissa Post

Digital News Coverage

YouTube coverage and digital portal visibility.

What the campaign achieved

Six measurable outcomes

01

Massive digital visibility

1.2M+ UGC views created awareness around the 90-year milestone.

02

Authentic participation

100+ creators transformed the anniversary into a community celebration.

03

High engagement

70K+ UGC engagement demonstrates strong audience interaction.

04

Influencer amplification

Influencer communication generated 863K+ additional views.

05

Regional connect

Odisha communities and news platforms strengthened local relevance.

06

National presence

100+ portals created a broad online PR footprint.