Featured artists
Kriti and NQZ led the entertainment reveal and gave the campaign a recognizable performance story.
Case study · New Year event campaign
Lighting Up New Year's Eve with NYE Lit Fest
Maison Technology created a bold, neon-led campaign for The Third Tier's New Year's Eve celebration, bringing its artists, party experience, and booking offers together in one energetic story.
31 Dec 2025
Event night
Neon Theme
Special attraction
Sold Out
All tickets
Housefull
Event
Campaign overview
A nightlife event transformed into a clear, high-energy campaign.
The Third Tier hosted NYE Lit Fest on 31 December 2025 at its Infocity, Bhubaneswar venue. The event featured live performances by Kriti and NQZ, neon-themed décor, high-energy music, unlimited food and beverages, and an illuminated dance floor.
We developed a unified campaign that revealed the performers, communicated the complete party experience, and gave audiences a simple path to book tickets and tables.
Event marketing
Social media campaign
Campaign film
Creative design
Ticket promotion
Nightlife branding
Campaign at a glance
Building a Complete New Year Campaign Journey
The campaign connected event identity, artist announcements, party highlights, social reels, and booking communication into one coordinated rollout.
NYE Lit Fest Event Identity
Artist & Entertainment Reveal
Food, Beverage & Party Highlights
Social Reels & Campaign Creatives
Ticket & Table Booking Communication
Complete New Year Campaign Rollout
Creative system
One visual identity across every campaign format.
Neon colour, strong typography, artist-led visuals, and direct event information gave every creative a recognizable and consistent identity.
4Featured assets
1Unified identity
Event experience
Every highlight became a reason to celebrate at The Third Tier.
The campaign communicated the performers, atmosphere, hospitality, and booking journey so audiences understood the entire New Year's Eve experience before arriving.
Unlimited offering
Food and beverage inclusions made the complete event package clear and compelling.
Neon atmosphere
Neon décor, energetic music, and an illuminated dance floor shaped a distinctive event identity.
Clear booking journey
Ticket, table, and reservation information helped turn campaign attention into action.
Event details
31 December 2025 · 8 PM onwards
The Third Tier, Infocity, Bhubaneswar
What the campaign achieved
Six outcomes from the New Year rollout
Distinct event identity
A consistent neon visual language made NYE Lit Fest recognizable across formats.
Clear event positioning
The campaign presented the night as a complete premium party experience.
Artist-led excitement
Performer reveals created strong focal points for promotional content.
Consistent social rollout
Videos and static creatives maintained one message throughout the campaign.
Booking-focused communication
Event inclusions, prices, and reservation details were easy to understand.
Complete nightlife story
Entertainment, hospitality, atmosphere, and venue were brought into one campaign narrative.
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