Account foundation
Profile setup, page structure, brand presentation, and the first consistent content layer.
Case study · EV franchise lead generation
From zero social presence to franchise-ready leads.
Maison Technology built Diode EV's social media account from the ground up and launched a focused lead-generation campaign for its EV charging franchise opportunity across Odisha.
0 → 1Social account launch
8Lead locations recorded
OdishaPrimary campaign market
Campaign overview
Building the digital foundation before generating demand.
Diode EV began without an established social media presence. We created the account, shaped a clear public-facing identity, and built campaign-ready content around the company's EV Mega Charging Hub franchise opportunity.
The campaign explained the business proposition in a simple, location-led format and gave interested prospects a direct route to enquire. Every stage was designed to turn a new social presence into a practical lead channel.
Account setupSocial media strategyCreative productionFranchise positioningLead generationCampaign optimization
Campaign at a glance
A complete journey from account launch to franchise enquiry
We connected the essentials—brand setup, franchise communication, campaign creatives, audience targeting, and enquiry capture—into one coordinated acquisition system.
Create & Set Up the Social Account
Define the EV Franchise Proposition
Produce Campaign Creatives & Reels
Reach Location-Relevant Prospects
Capture EV Franchise Enquiries
Creative system
One clear franchise message across every format.
We paired Diode EV's black-and-green identity with direct opportunity-led messaging, location cues, and EV charging visuals so the campaign remained recognizable across static posts and reels.
4Creative themes1Unified identity
What we built
A social-to-lead engine made for a new EV brand.
Because the account started from zero, the work covered both brand building and demand generation. The system gave prospects enough context to understand the opportunity and a clear next step to register interest.
Franchise message
A direct campaign proposition focused on owning and operating an EV charging hub.
Local targeting
Location-aware communication designed for business prospects across Odisha.
Lead capture
Campaign journeys built to move interested viewers from discovery to direct enquiry.
Campaign focusEV charging infrastructureFranchise opportunity
Lead locations
Interest generated across education, industrial, hospitality, residential, and retail locations.
The campaign produced EV franchise enquiries associated with the following locations in Odisha.
- 01
Einstein Academy of Technology and Management
Baniatangi, Bajpur, Odisha
- 02
IDCO Industrial Estate
Shed No. S3/7, Mahisapat Industrial Estate, Dhenkanal, Odisha
- 03
DN Fairytale
Harapur, Madanpur, Bhubaneswar, Odisha 752054
- 04
Prachi Sarovar Premiere Bhubaneswar
Plot No. 1-5, NH-16, Khandagiri, Bhubaneswar, Odisha 751030
- 05
Utkal Heights
NH-16, Pahala, Bhubaneswar, Odisha 752101
- 06
Utkal Kanika Galleria Mall
Bapuji Nagar, Bhubaneswar, Odisha 751006
- 07
Utkal Utopia
Patrapada, Bhubaneswar, Odisha 751019
- 08
Patrapada Commercial Property
3rd Floor, Khata No. 703, Plot No. 282/1998, 2024, Patrapada, Bhubaneswar, Odisha 751019
Campaign outcomes
What the Diode EV rollout established
Digital presence launched
A new social account gave Diode EV a credible, campaign-ready brand presence.
Clear franchise positioning
The opportunity was translated into direct, easy-to-understand campaign messaging.
Consistent creative identity
Static and video formats shared one recognizable EV-focused visual system.
Lead channel created
Social media became a working path for EV franchise discovery and enquiry.
Location diversity
Interest came from educational, industrial, hospitality, residential, retail, and commercial sites.
Scalable campaign base
The account and creative system can support future franchise campaigns and new locations.
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