Pain-point messaging
High electricity bills became the opening hook for homeowners and business decision-makers.
Case study · Solar lead generation
Turning solar awareness into high-intent enquiries.
Maison Technology created a performance-led content and advertising system for Utkarsh Solar, making rooftop solar, savings, subsidies, and installation easier for homeowners and businesses to understand.
B2C + B2BAudience segments
4Campaign content themes
Full funnelAwareness to enquiry
Campaign overview
Making a considered purchase feel simple and actionable.
Solar is a high-consideration decision. Prospects need to understand installation, monthly savings, return on investment, government support, and long-term value before they are ready to speak with a provider.
We built a clear digital campaign around those questions. Educational creatives created confidence, benefit-led messages built interest, and direct calls to action moved potential customers toward a consultation and site visit.
Campaign strategyLead generationSocial media adsCreative productionAudience segmentationConversion messaging
Lead journey
A funnel built around the questions buyers ask before going solar
The campaign moved audiences from a familiar pain point—rising electricity bills—to a clear understanding of solar benefits and finally to a direct, low-friction enquiry.
Highlight the Cost of High Power Bills
Explain Savings, Subsidies & ROI
Build Trust with Simple Solar Education
Reach Residential & Commercial Prospects
Convert Interest into Consultation Enquiries
Creative system
One solar proposition, expressed for different buying motivations.
The content system combined financial value, government subsidy education, installation guidance, and memorable local-language storytelling. This gave every audience a relevant reason to consider solar.
4Content pillars2Buyer segments
Campaign framework
A practical acquisition system for a high-consideration service.
Each part of the campaign had a specific role: stop the scroll with a recognizable problem, make solar easier to evaluate, answer common objections, and create a clear route to enquiry.
Solar education
Simple explainers made installation, net metering, subsidies, savings, and payback easier to grasp.
Segmented creative
Residential benefit messages and commercial ROI messages spoke to distinct purchase priorities.
Lead conversion
Action-focused ads directed interested prospects toward consultation and site-visit enquiries.
Campaign focusLower power costsLong-term clean energy value
Content pillars
Creative built for every stage of solar consideration.
Rather than repeating one sales message, the campaign answered a sequence of real customer questions across four complementary themes.
Savings & affordability
Connect solar adoption with lower monthly bills, energy independence, and lasting household savings.
Subsidy education
Explain the application-to-installation journey and help eligible homeowners understand government support.
Commercial ROI
Position rooftop solar as a business investment through lower operating costs, payback, and long-term returns.
Local recall
Use approachable regional-language ideas and familiar situations to make the brand memorable and relevant.
Campaign outcomes
What the Utkarsh Solar campaign established
Clear value proposition
Complex solar benefits were translated into direct, customer-friendly reasons to act.
Broader buyer relevance
Distinct residential and commercial messages supported two important customer segments.
Stronger consideration
Educational content answered key questions before prospects reached the enquiry stage.
Consistent brand recall
A recognizable blue, green, and orange visual system connected every campaign asset.
Conversion-ready content
Every theme linked awareness and education to a practical consultation or site-visit action.
Reusable growth system
The campaign framework can support new offers, audiences, locations, and seasonal pushes.
Build your lead pipeline